Berlin, September 1, 2016 – Unbelievably light and unexpectedly powerful, the new Flite™ range that Philips launches at this year's Internationale Funkausstellung (IFA), taking place in Berlin, Germany, from September 2-7, brings these two opposing qualities together. Unlearn everything you thought you knew about what headphones are. It's time for a whole new perspective. Forget big and bulky. With minimalist looks, a weightless design and rich powerful bass. Slim has never sounded so big.
The Flite™ family – Everlite, Aerolite, Ultrlite, and Hyprlite – are constructed with ultra-light materials and clean lines and are designed to follow the natural contours of the head for long-lasting comfort that's made for any urban adventure. Fold them away into the smallest of bags, comfortably rest them flat around your neck, or slide the compact earbuds into your pocket. The unisex silhouette, amazing price tag and superior sound are perfect for those who prefer their music like their lives – upbeat and on the move.
"For Flite™, we wanted to bring together the impossible: ultra light and great sound," said Steve Punter, Business Leader Headphones. "Flite™ headphones are super lightweight, ultra compact and give a slim-fitting, 'barely there' feeling. We designed Flite™ for a young, carefree audience, they were born to defy gravity."
Everlite and Aerolite
Ultra slim and eye-catching, Everlite and Aerolite are the over-ears of the Flite™ family and are made with free spirits in mind who prefer to travel light. High-powered 32mm drivers deliver a sensational sound that takes you to new places. The lightweight headband and soft ergonomic cushions create excellent sound isolation to remove ambient noise, folding away between playlists and no-mess tangle-free cables. Everlite allows you to take calls, chat with its integrated mic, or play and pause your music.
Ultrlite are the on-ears of the Flite™ family and set the tone for perfectly fused style and sound. With a super slim design that folds flat, they are the ideal companion to slip into your bag and take anywhere. Designed to be worn directly on your ears, they deliver a rich, crisp sound from the powerful 32mm drivers giving a sublime listening experience. You can choose from the wired and mic option, or Bluetooth for complete wireless freedom.
Let the music flow wherever you go. The near weightless Hyprlite earbuds are so ergonomic and comfortable you hardly know they’re there. Slip them on whenever you feel like tuning out, or slide them into any pocket until your next listening session. Contoured and compact, Hyprlite has an invisible feel, yet hides 12.2mm powerful drivers and a bass tube that pumps out a deep, rich bass.
Flite™ headphones by Philips – key features
* SHE4205 / SHL4405 / SHL4605 / SHE4805 only
Philips at IFA
For further information on the latest Philips innovations at IFA 2016 please visit www.ifa.philips.com, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.
About Gibson Brands
Gibson Brands, a global leader in musical instruments, consumer electronics and professional audio, is dedicated to improving the quality of life and music for its customers. Founded in 1894 and headquartered in Nashville, Tennessee, Gibson Brands has manufacturing, marketing and research and development centers throughout the world. For more information, go to www.gibson.com
Gibson Innovations, a subsidiary of Gibson Brands, is a global powerhouse committed to innovation in sound and entertainment. As a leading player in key categories including headphones, audio systems, soundbars and connected audio with world-recognized brands including Philips and Onkyo, Gibson Innovations brings the finest audio products and experiences to consumers. For more information, go to www.gibsoninnovations.com.
# # #
For More Information:
Marc de Kloet, Marketing Director, firstname.lastname@example.org, 0031 627 625 417
Ilona de Bok, PR Manager, Ilona.email@example.com, 0031 627 625 542
Part of Gibson Brands Inc., one of the world’s leading music lifestyle companies, Gibson Innovations focuses on great sound quality, advanced technology and sophisticated design to improve the entertainment experience. Our portfolio of brands includes Philips, Philips Fidelio, GoGear, Trainer, Onkyo and Gibson. Our ambition is to become the world’s #1 music lifestyle company.